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Monkeyland Industries wrestles with the App Store

Gamers may recognize Monkeyland Industries co-founder Pete Metzger’s name even if they’ve never downloaded one of the startup’s iPhone applications: For the last six years, he’s served as a videogame critic for The Los Angeles Times, also directing more than 20 short films and music videos along the way. Monkeyland’s video-based uChoose evokes the classic 1980s young adult book series Choose Your Own Adventure, enabling players to make storytelling decisions that determine the narrative fate of an illustrator struggling to finish his latest project; FierceDeveloper spoke to Metzger about the transition from reviewing games to making them, the appeal of video-based mobile apps and the importance of loving what you do.

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