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Microsoft to discontinue Mobile2Market program

Microsoft will discontinue Mobile2Market, its mobile application certification and marketing program for independent software and hardware vendors. According to an email sent last week by Microsoft to Mobile2Market members, the software giant will terminate the program on Feb. 18. “Benefits of the program–including Buy It Now functionality with online distributors, the Windows Mobile Catalog, the Designed for Windows Mobile 6 logo, and Microsoft Partner Points–will no longer be available after that date,” the email reads. “The Logo License Agreement for Windows Mobile 5.0, 6.0, and 6.1 also will end effective February 18, 2010, at which time distribution of and all references to the aforementioned logos will need to cease.”

The email does not expand on Microsoft’s decision to shut down the Mobile2Market effort. Calls to Microsoft were not returned prior to press time.

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